Direct marketing

Direct marketing is an effective way of reaching out to new and old customers. Choose how you want to design your next campaign or let us assist you. We will find the right target group for your products and services.

ADM Addressed Direct Mail

ADM is sent with a personal address, and is an effective communication channel for building relationships with existing customers, finding new customers and driving traffic to your store. If you don't have a list of customers, we can help you to choose the correct target group.

Fact sheet
ADM Domestic and Import

Price list
ADM Domestic and Import

Delivery notes
Domestic ADM
Import ADM

Sorting instructions
Letter Shipments and Adressed Direct Mail (ADM)
Specification postcode shipment
Extra sorted shipments

Sorting file
Posten's sorting file

Address Lists

We help you to buy up-to-date addresses from around 3,500 address lists containing details of consumers and companies, so that you can improve the distribution accuracy of your ADM mail-outs.

You can simply narrow down your chosen target groups using various criteria.

Fact sheet
Address Lists

Address Updating

Address Information, List Update and List Subscription are three valuable tools which ensure that your customer list always remains up to date. Having the right addresses for the customers in your customer list means that you get more out of your marketing campaigns, whilst allowing you to stay in contact with your customers and avoid costly returns.

Fact sheet
Address Updating

Business Reply Services

Posten's business reply services - Svarspost, Frisvar and Frankosvar and Business Reply Mail International - make direct marketing or ad campaigns that incorporate a business reply card convenient for you and your customers. Paying the postage cost facilitates order placement as well as responses to offers made in direct marketing or ads.

Fact sheet
Business Reply Services

IBRS (International Business Reply Service)

International Business Reply Service is a service that you can use to offer your customers in other countries a simple way of responding to your offers in advertisements and direct mail in your international campaigns. International Business Reply Mail, IBRS, works from all countries, and you only pay for those customers who reply.

Fact sheet
IBRS (International Business Reply Service)

Price list
IBRS (International Business Reply Service)

IDM International Direct Mail

IDM is a solution for sending addressed direct mail with the same content to a number of countries at the same time. For greater visibility in each country, you can have a local sender address in the country in question.

Fact sheet
IDM International Direct Mail

Price list
IDM International Direct Mail

Delivery notes
IDM International Direct Mail

Measuring results

How was your campaign received by the target group? What did they think about your campaign and what is their perception of your company after the campaign?

Measuring results enables you to improve target group analyses, hone your message and improve the design. We assist you in measuring the results of your campaign to make sure that forthcoming campaigns are even better and more effective.

Posten Uppslaget

Posten Uppslaget is the cover of the Unaddressed Direct Mail that Posten distributes. Posten Uppslaget is delivered twice a week, and reaches 3.2 million households. This is an excellent advertising channel for when you want to convey the same message to the majority of Swedish households on a single day. Posten Uppslaget creates excellent business opportunities for your company and your products.

Fact sheet & Price list
Posten Uppslaget och Plusset

Property Selected

Property Selected is sent without a personal address. It includes property selected addressmaterial - after a choice of target groups, based on a made selection, for example, geografical area, property and household type, family income, lifestyle etc.

Aimed for companies that need to reach a specific group, or want to build up a customer database.

Sorting Instructions
Sorting Instructions Property Selected

Fact Sheet
Fact sheet Property Selected

Reklamfixaren

Do you want to increase your sales using direct mail? With Reklamfixaren you can create advertising mail-outs from your computer, quickly, easily and inexpensively.

The service deals with everything from target group selection and address lists to design, print and distribution.

Fact sheet
Reklamfixaren

Price list
Reklamfixaren

UDM Unaddressed Direct Mail

UDM is sent without a personal address, which makes it an excellent choice of media when, for example, you don't have your own list of customers or you want to reach a new target group. With UDM, you can choose between reaching out to all households and businesses in the country or targeting your mailing at a specific target group.

Fact sheet
UDM Standard and Exklusive

Price list
UDM Standard and Exklusive